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Google AdWords, AdSense & Analytics
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Google AdWords, AdSense & Analytics

Home > Google AdWords, AdSense & Analytics

Google AdWords

With Google Ads, we’ll advertise your business on Google.com, the Google Search Network, and the Google Display Network (content sites that are not search engines). Businesses use Google Ads to drive targeted traffic to their website, in the hopes that some of this traffic converts to sales.

Google Ads advertisers can have a general idea of how much they’ll spend by setting maximum bid amounts for their keyword phrases.

Google AdSense

With Google AdSense, we’ll monetize your websites or blogs by earning money from relevant Google Ads ads displayed next to their content. You, as the publisher will receive a small payment each time one of these ads is clicked on. If your site has enough readers, this can be a simple way to generate a revenue stream from your content. However, this demands certain policies set by Google to be met & understood, alongside your business or website being registered and recognized on the platform.

But AdSense publishers earn what they earn. More specifically, they don’t control their ads’ cost per click or cost per impression values. Still, they can aim for more revenue by building websites devoted to a competitive industry and increasing their sites’ traffic.

Google ‘My Business’ Listing

With the days of phone books coming to an end, businesses are moving their local marketing efforts online—which is a good thing! Not only does it make your business easier to find, but, with online directories such as Google My Business, you can reach potential customers that would otherwise have to drive by or look you up in the prehistoric Yellow Pages.

Google has reported that a staggering 46% of all searches have local intent. Yet, despite knowing this information, so many businesses fail to take advantage of the free-to-use Google My Business platform.

The benefits of getting listed on Google include:

 

  • Show up in Google Maps searches
  • Show up in Google’s Local 3-Pack
  • Earn trust from customers
  • Star ratings boost your appeal
  • Increase traffic and sales
  • Learn more about your business
  • Rank higher in results
  • Increase engagements
  • Free Google advertising
  • Stand out from competitors
We work closely with you and carry out research to understand your needs and wishes.