🧩 Challenge

Maxi Care Beauty was expanding rapidly across Australia—but their digital presence wasn’t keeping pace. They provide hairdressing and beauty services and needed a partner who could build a cohesive brand system, streamline appointment bookings, and drive consistent growth across all locations.

Now we have a relationship built on trust, creativity, and results. For over 8 years, we’ve handled every aspect of Maxi Care Beauty's brand—from logo and identity to digital marketing, SEO, social media, websites, and various forms of advertising: one team, one vision, one powerful brand.

💡 Solutions

• Brand Identity: Designed their signature logos, color palette, and typography system to reflect elegance, trust, and consistency across all locations.

• Google Ads and profile management solution: Handling Google Ads and business listings to ensure every outlet ranks, converts, and stays visible 24/7.

• Website Development: Built a centralized, mobile-first website with location-specific pages, service listings, and integrated booking functionality.

• SEO Strategy: Optimized for high-intent keywords like “hair salon near me,” “waxing services,” and “beauty treatments Australia-wide.”

• Social Media Content: Created platform-specific content calendars, visuals, and campaigns to engage audiences and showcase services.

• Appointment Scheduling: Integrated booking systems across all outlets with automated confirmations and CRM syncing.

• Advertising: Ran geo-targeted Google Ads and seasonal promotions to boost visibility and drive foot traffic.

🚀 Impact

• Brand Cohesion: Unified identity across 9 outlets, improving brand recall and trust.

• Search Visibility: Successful SEO strategy led to top rankings for core services in multiple cities.

• Audience Reach: 27% increase in impressions across digital channels

• Client Growth: 5x increase in client base within 12 months. 

• Retention: 90% repeat customer rate and sustained growth across all locations.