🧩 Challenge

Care Aid Pro was ready to expand its NDIS care and support services, but lacked the digital infrastructure to do so. Their previous setup was fragmented—no central booking system, limited online visibility, and no cohesive marketing strategy. As a registered NDIS provider, they needed a platform that could communicate trust, streamline client onboarding, and support compliance—all while reaching the right audiences.

💡 Solution

DWeS delivered a full-service digital transformation tailored to the care sector:

• Website Development: Built a clean, accessible website with service breakdowns, eligibility info, and inquiry forms—designed for both participants and support coordinators.

• SEO Strategy: Targeted keywords like “NDIS support Melbourne,” “disability care services,” and “NDIS personal care provider” to improve search visibility.

• Google Ads Campaigns: Launched geo-targeted ads focused on core services and participant needs, driving qualified traffic and referrals.

• Social Media Management: Created educational and community-focused content across Facebook and Instagram to build trust and engagement.

• Blog Content Creation: Published informative articles on NDIS processes, participant rights, and service categories to support SEO and client education.

• Appointment System & CRM Integration: Implemented a booking system with automated confirmations and synced it with their CRM for seamless client management.

• Digital Marketing Strategy: Developed campaigns aligned with NDIS funding cycles, referral networks, and participant onboarding.

🚀 Impact

• Search Visibility: Ranked on page 1 for multiple NDIS-related keywords within 3 months

• Lead Generation: 3x increase in participant inquiries and referral partner engagement

• Operational Efficiency: Streamlined bookings and client data management through CRM integration

• Community Engagement: Increased social media reach and trust through consistent, informative content

• Brand Credibility: Elevated digital presence aligned with NDIS compliance and participant needs