🧩 Challenge

We launched the Sydney-based salon "Lash and Brow Corner" into the beauty market with a complete brand system—logo, website, SEO, social media, Google Ads, and campaign design. From day one, our strategy focused on clarity, consistency, and conversion. Today, they’re not just a salon—they’re a standout brand with a loyal following at the busiest shopping center, where competition is sky-high.

💡 Solution

DWeS delivered a full-service launch strategy that combined elegance, precision, and performance:

• Logo & Digital Assets: Designed a refined, minimalist logo and visual system to reflect luxury and professionalism across all touchpoints.

• Website Development: Built a sleek, mobile-first website with service listings, gallery, client testimonials, and integrated booking functionality.

• SEO & Blog Content: Targeted high-intent keywords supported by educational blog content.

• Google Ads Campaigns: Launched geo-targeted ads focused on core services and introductory offers to drive early bookings and brand awareness.

• Social Media Management: Designed branded visuals and managed engagement across Instagram and Facebook to build community and showcase results.

• Appointment System Setup: Integrated a seamless booking platform with automated confirmations and calendar syncing to streamline operations.

🚀 Impact

• Rapid Growth: Fully booked weekdays and weekends within the first 45 days of launch.

• Search Dominance: Ranked on page 1 for multiple lash and brow service keywords in Chatswood and surrounding suburbs.

• Audience Expansion: 3x growth in Instagram followers and engagement in the first quarter.

• Client Loyalty: 92% repeat booking rate and consistent 5-star reviews across platforms.

• Brand Reputation: Recognized as one of Chatswood’s top destinations for lash and brow services within 3 months.