🧩 Challenge

Melton Trailers needed more than just a website—they needed a digital engine to drive sales. With a wide range of trailers (box, tandem, tipper, car carriers, and custom builds), they faced low online visibility, minimal engagement, and limited content to educate buyers. Their challenge was standing out in a competitive market while simplifying the purchase journey for customers.

💡 Solution

We delivered a full-stack digital strategy to position Melton Trailers as a trusted, go-to supplier in Melbourne:

• Website Development: Designed a responsive, product-focused website with clear navigation, trailer specs, and inquiry forms.

• SEO Optimization: Targeted high-intent keywords.

 
• Google Ads Campaigns: Launched geo-targeted ads with service-specific landing pages to drive qualified leads. 

• Social Media Management: Built brand presence across Facebook and Instagram with product showcases, client testimonials, and seasonal promotions. 

• Blog Content Strategy: Published informative articles on trailer types, maintenance tips, and buying guides to boost organic traffic and build authority.

🚀 Impact

• Search Visibility: Ranked on page 1 for key trailer-related search terms in Melbourne.

• Lead Generation: 4x increase in inquiries through website and Google Ads.

• Engagement: 3x growth in social media followers and post interactions.

• Content Authority: Blog articles became top landing pages, driving sustained organic traffic.

• Conversion: Improved quote requests and showroom visits through targeted campaigns