The ELEET - Caroline Springs

đź§© Challenge

The ELEET is one of Melbourne West’s top-performing real estate agencies, with billions in property sales and a vast portfolio of active sellers and global buyers. Despite their market dominance, they needed a digital ecosystem that could match their scale, streamline operations, and deliver a more personalized experience to clients. Their challenge was integrating multiple platforms—CRM, realestate.com.au, lead management tools—into a seamless, responsive system that could support growth and maintain their premium brand.

đź’ˇ Solution

Our team at DWeS delivered a full-stack digital solution tailored to the real estate sector:

• Website Development: Built a sleek, mobile-optimized website showcasing listings, agent profiles, and lead capture forms—designed for speed, clarity, and conversion. 

• Real Estate Marketing: Created targeted campaigns across Google Ads and social media, aligned with property types, buyer personas, and geographic zones. 

• CRM Integration & API Connectivity: Connected their CRM with realestate.com.au and other listing platforms via custom API bridges—ensuring real-time updates, lead syncing, and automated follow-ups. 

• Client Handling Automation: Implemented workflows to manage buyer inquiries, seller onboarding, and appointment scheduling—reducing manual effort and improving response times. 

• Ongoing Maintenance & Support: Provided back-end support, performance monitoring, and platform updates to keep the system secure, fast, and scalable.

🚀 Impact

• Operational Efficiency: 60% reduction in manual data entry and lead handling. 

• Lead Conversion: 3x increase in qualified inquiries through website and integrated platforms. 

• Brand Experience: Elevated digital presence aligned with ELEET’s premium positioning. 

• Platform Reliability: 99.9% uptime with real-time syncing across CRM and listing portals. 

• Client Satisfaction: Faster response times, smoother onboarding, and improved agent productivity. 

 

 

 

Client

The ELEET - Caroline Springs

Services

Website development, real estate marketing, CRM integration, API connectivity, client handling automation, platform maintenance

Year

2022~ongoing

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