🧩 Challenge

Escape Homes, a family-owned builder with a strong reputation for affordable turnkey homes, had previously invested in digital marketing—but the results were underwhelming. Their online presence lacked strategic targeting, lead tracking was inconsistent, and their referral-based sales model wasn’t supported by the right digital infrastructure. Frustrated with their previous digital partners, they turned to DWeS for a smarter, more integrated solution.

💡 Solution

We delivered a tailored real estate marketing system designed to support Escape Homes’ unique sales structure and growth goals:

• Website Optimization: Enhanced their existing site with clearer navigation, lead capture forms, and service-specific landing pages to support agent referrals and buyer inquiries.

• Digital Campaigns: Launched targeted Google Ads and social media campaigns aligned with property types, buyer personas, and geographic zones.

• CRM & API Integration: Connected their CRM with lead sources and agent portals to ensure real-time updates, automated follow-ups, and centralized data tracking.

• Lead Management: Built workflows to support agent-referred leads, track engagement, and streamline appointment scheduling.

• Performance Monitoring: Provided ongoing analytics, campaign tuning, and reporting to ensure every dollar spent delivered measurable ROI.

🚀 Impact

• Lead Quality: 2.5x increase in qualified inquiries from targeted campaigns

• Agent Support: Improved lead handover and tracking for partner agents

• Operational Efficiency: Reduced manual data entry and improved follow-up consistency

• Digital Visibility: Elevated online presence with better targeting and conversion

• Client Satisfaction: Rebuilt trust in digital marketing with transparent results and responsive support